Media Communications and Broadcasting

This program is for a student interested in a career and further schooling in media, including but not limited to broadcasting (radio, TV), journalism (news and sports), public relations, advertising, marketing, video game development, communications/media, management, audio production and engineering, online/mobile media, video production, and new media models. This course is also for any student wanting to better their speaking and writing skills and learn how to function in a real-world business environment.

RTV will provide instruction to develop and enhance competencies in various communication, marketing, media, production, and technical functions and tasks performed by employees, including management personnel, in radio/TV broadcasting and telecommunications occupations. Radio/TV Broadcasting/Communications is an intensive study of broadcasting theory, history, law and regulations, programming, promotion, advertising, marketing, journalistic writing, lab (on-air and production), and involves on-air broadcast training on the EVSC radio station, 90.7 WPSR.

The course includes classroom/academic study, lectures, discussion, creative projects, presentations, written assignments, and exams. The course will also incorporate studio/production and on-air training. Students will submit a demo of their production work, air-check and digital portfolio of their work at the completion of the course.

The class provides specialized training in digital audio production, “on-air” techniques (speaking and technical), interviewing skills, creative and journalistic writing skills, understanding and application of broadcast theory and law, promotion, advertising, and marketing skills. Students may qualify for internships and/or employment at local media outlets.

A student should be qualified to apply for a position as an entry-level disc jockey, production assistant, social media specialist, copywriter, marketing communications coordinator, account executive, in addition to a wide variety of positions in film, television, music, digital media, arts, broadcasting, and video game development. Students are encouraged to further their education at a two or four-year college or university.

Email the instructor: Jo Beth Bootz

QUICK REFERENCE: Dual Credits and Career Possibilities

Frequently Asked Questions (FAQs)

Open House - December 2020

Website by SchoolMessenger Presence. © 2022 Intrado Corporation. All rights reserved.